Proprietary Customer-Facing App
- Allows customers to easily sign up for dozens of different services
- Offers customers instant quotes for mowing
- Captures customer billing information
- Feeds every sign-up straight into the CRM
High profits · low investment
Own a LawnValue Franchise
A high-tech, high-touch lawn care franchise you can run from home, with our app, our call center and our playbook behind you.
The opportunity
A LawnValue of your own
LawnValue is a high-tech/high-touch lawn care company built on a simple belief: beautiful lawns start with healthy soil. Our own numbers make the case for the model. By the company’s own count, we went from $0 in revenue in 2019 to over $7,800,000 in annual revenue in 2025, and 75% of our customers sign up for more than one service.
A franchise gets the same tools that got us there. Customers sign up, get an instant mowing quote and leave their billing details in our proprietary app, which feeds straight into the CRM. Our call center answers the phones so you can stay on the jobs. You get 2 weeks of on-the-job training from our corporate team, pricing and materials for every service, supplier contracts for discounted materials, and help bidding on large commercial contracts.
The overhead stays low. It’s a home-based business with no equipment to buy and no warehouse to rent. Recurring subscriptions and a strong mix of commercial and residential customers keep revenue coming in. See what a franchise sells on our services page, or read about the Tennessee founders.
Six things behind every franchise
What you get
Dozens of Different Service Offerings
- Multiple revenue streams
- Proven subscription model for ongoing revenue
- 75% of customers sign up for multiple services
- Strong mix of commercial and residential customers
Extensive Training and Support
- 2 weeks of on-the-job training by our corporate team
- Detailed instructions, pricing, and materials for all service offerings
- Contracts with national suppliers for discounted materials and easy ordering
- Assistance in bidding for large commercial contracts
Proven Marketing Strategy
- SEO and Social Media teams in place to assist franchisees
- National magazine partnerships established with discounted pricing
- Direct-to-customer mailers and other media designs created
- Local marketing strategies and coaching
Call Center and Customer Service Assistance
- We answer the calls so you can focus on the jobs
- Customer service reps to initially handle and help resolve customer issues
- Administrative assistance
Low Overhead and Startup Costs
- Home-based business
- No equipment purchases necessary
- Able to generate high revenue with minimal employees
- No warehouse or storage needed for equipment or materials
The numbers
Requirements, fees and investment
Start-up requirements and qualifications
- $65,000 Liquid Asset Minimum
- 700 Minimum Credit Score
- No Bankruptcies Within Last 10 Years
- No Criminal Convictions
Franchise fees and investment
- $40,000 Initial Franchise Fee
- 5% Royalty Fee
- $24,000 Low End Start Costs (not including franchise fee)
- $83,000 High End Start Costs (not including franchise fee)
Franchise
Ask about a LawnValue franchise
Tell us where you are and what you have run before, and we will set up a call.
- Call(615) 358-0012
- Emailcustomerservice@lawnvalue.com
- Office5030 Carothers Pkwy, Suite 110
Franklin, TN 37067 - AppInstant quote online · Log in
Answers
Franchise questions
How much does a LawnValue franchise cost?
The initial franchise fee is $40,000, and start-up costs run from $24,000 at the low end to $83,000 at the high end, not counting that fee. Once you are open, the royalty is 5%. It is a home-based business, with no equipment purchases and no warehouse or storage required.
What are the requirements to own a LawnValue franchise?
Four qualifications: at least $65,000 in liquid assets, a credit score of 700 or higher, no bankruptcies within the last 10 years, and no criminal convictions. The franchise inquiry form asks you to confirm each one, along with your city, state and how you heard about LawnValue.
What training does a LawnValue franchisee get?
Two weeks of on-the-job training with our corporate team, plus detailed instructions, pricing and materials for every service offering. Franchisees also get our national supplier contracts for discounted materials and easy ordering, help bidding on large commercial contracts, and SEO, social media and local marketing coaching.
Can I run a LawnValue franchise from home?
Yes. A LawnValue franchise is a home-based business. No equipment purchases are necessary, no warehouse or storage is needed for equipment or materials, and the model is built to generate high revenue with minimal employees while our call center and customer service reps take the calls.
Who handles customer calls for a LawnValue franchise?
Our call center does. We answer the calls so you can focus on the jobs, and our customer service reps take the first pass at resolving customer issues. Administrative assistance comes with it, and the app handles sign-ups, instant mowing quotes and billing details.